Trend Privacy Policy

www.en.trendmilano.it

Data Controller

Trend Srl, Via S. Vittore, 11, Corbetta, MI, 20011

Data Controller’s mail: info@trendmilano.it

Note: This document can be saved and printed. 

Art. 1 - Information on the processing of personal data

pursuant to and for the purposes of Art. 13 of the New European Regulation 2016/679 concerning the protection of individuals with regard to the processing of personal data (GENERAL DATA PROTECTION REGULATION - GDPR)

Based on the information provided by the General Regulation on the Protection of Personal Data of the European Union (GDPR 2016/679, Article 13), before proceeding with the processing, the interested party (user of the website www.trendmilano.it) is informed that the personal data collected through the site are processed by the Company using IT and / or telematic tools, for the purposes indicated in this statement.

To this end, the data subject is submitted to the Privacy Policy prepared by Trend Srl (hereinafter also "Trend" or "the Company" or "the Data Controller" or "Trend Milano" or "Trend Milano Design"), creator and promoter of the products available on the website www.trendmilano.it

Art. 2 - Data Controller

As anticipated in the title page, the Data Controller of personal data is Trend Srl, with registered office in Via S. Vittore 11, VAT number: 09031840961, which can be contacted at the following email address: info@trendmilano.it.

For more information relating to the rights of the interested party, please consider the paragraph called "Rights of the interested parties" of this information.

Art. 3 - Information on processing

The personal data being processed are collected directly by Trend Srl or by third parties expressly authorized by it, or communicated by the Company to such third parties for the pursuit of the purposes described below.

Art. 4 - Legal basis and purpose of the processing

The personal data provided by the user when browsing the website www.trendmilano.it are processed by the Data Controller in accordance with current regulations on the protection of personal data.

The processing of personal data by Trend Srl is aimed at pursuing the following purposes:

1) Contact request on www.trendmilano.it: in the event that the user decides to make a contact request on the site www.trendmilano.it, only after a possible and specific consent, personal data will be processed by the Data Controller for the purpose of responding to the request received. In particular, upon the provision of one's name, surname, e-mail address and other data explicitly requested, these will be processed to satisfy the user's request.

2) Subscription to the trendmilano.it newsletter: in the event that the user decides to subscribe to the "Trend Milano Design Newsletter", only following a possible and specific consent, personal data will be processed by the Data Controller for the '' sending commercial or promotional communications, updates relating, for example, to new arrivals, exclusive offers, special events and promotions. To unsubscribe from the newsletter, simply click on the unsubscribe link at the bottom of the e-mails received or by writing to info@trendmilano.it.

The Data Controller, to compare and possibly improve the results of communications, uses systems for sending newsletters and promotional communications equipped with a reporting mechanism, thanks to which the Data Controller will be able to know, for example: the number of readers, openings and clicks ; the type of device used to read the communication (desktop, mobile); the number of pending users who have not yet confirmed their registration; the number of emails sent by date / hour / minute; the details of the emails delivered compared to those sent; the list of unsubscribed from the newsletter; the openings of emails and clicks on individual links; problems displaying the message; link tracking (i.e. the number of clicks made on the links in the message); click tracking (which links were clicked). All these data are used for the purpose of comparing, and possibly improving, the results of communications.

3) Profiling of the natural person: only after a possible and explicit consent, the personal data provided may be processed by the Data Controller for profiling activities, or for the analysis of preferences aimed at creating customized content and offers.

 Art. 5 - Nature of the treatment

In relation to the purposes referred to in point 1) of the previous paragraph, the provision of personal data and consent to their processing is mandatory. Failure to provide consent will make it impossible for Trend to allow the processing of the request received.

In relation to the purposes referred to in point 2) of the previous paragraph, the provision of personal data and consent to their processing is optional. Failure to provide consent will make it impossible for Trend to allow subscription to the "Trend Milano Design Newsletter", to send commercial or promotional communications, updates relating, for example, to exclusive offers, special events and promotions.If the user decides to subscribe to the newsletter through the section of the site solely dedicated to this activity, the provision of personal data and consent to their treatment is mandatory.

In relation to the purposes referred to in point 3) of the previous paragraph, the provision of personal data and consent to their processing is optional. Failure to provide consent will make it impossible for Trend to carry out profiling activities, or to carry out analysis of preferences aimed at creating customized content and offers.

 Art. 6 - Personal data processed

The personal data processed by the Data Controller are those provided by the user when browsing the website www.trendmilano.it, on the occasion of any request for contact / adhesion to the services / programs made available by Trend, such as , by way of example: name, surname and e-mail address, in addition to the data expressly requested for processing the requests received.

Art. 7 - Methods of data processing and storage

The processing of personal data is carried out by the Data Controller in compliance with the provisions of current legislation on privacy. The Data Controller processes personal data using IT and / or telematic tools and with organizational and logical methods strictly related to the pursuit of the purposes indicated in this information, as well as adopting the appropriate security measures in order to prevent access, disclosure, unauthorized modification or destruction of personal data, their loss and their illicit and incorrect use. However, the Company cannot guarantee its users that the measures adopted for the security of the site and the transmission of data and information on the site are able to limit or exclude any risk of unauthorized access or loss of data by devices. pertaining to the user. For this reason, users of the site are advised to make sure that their computer is equipped with adequate software for the protection of data transmission over the network (for example, updated antivirus) and that their Internet Provider has adopted suitable measures for the security of transmission. of data on the network. The Company also undertakes to process the data according to the principles of correctness, lawfulness and transparency, to collect them to the extent necessary and exact for processing and to allow their use only by authorized personnel. The management and storage of the personal data acquired will take place in archives or on servers located outside the European Union owned by the Data Controller and / or by third-party companies appointed as External Data Processors. In relation to the various purposes for which they are collected, the personal data will be kept for the time strictly necessary to obtain them and, in any case, in compliance with the regulations in force on the matter.In any case, the Company will take care to avoid the use of data indefinitely by proceeding, with frequency periodically, to suitably verify the effective persistence of the interest of the person to whom they refer.

 Art. 8 - Recipients and data processors

The data collected will not be disseminated in any way, but will be processed within the limits and for the purposes described by the employees of the Company on the basis of adequate operating instructions (for example, administrative, commercial, marketing, legal, system administrators, etc. .). Some data processing may also be carried out by third parties, which the Data Controller uses or could use in the context of the management of the contractual relationship, the provision of the services offered and for the organizational needs of its business.

 Art. 9 - Data transfer

Personal data are currently transferred abroad, in accordance with the provisions of current legislation, even in countries outside the European Union. The transfer to non-EU countries, in addition to the cases in which this is guaranteed by the Commission Adequacy Decisions, is carried out in such a way as to provide appropriate and appropriate guarantees pursuant to art. 46 or 47 or 49 of the Regulation.

 Art. 10 - Rights of the interested parties

As an interested party, the user may exercise, at any time, the rights provided for in articles 15, 16, 17, 18, 20 and 21 of the GDPR which confer, in particular, the right to:

a) obtain from the Data Controller, pursuant to Article 15, confirmation that personal data is being processed or not and, in this case, obtain access to the data and information such as: (i) the purposes of the processing; (ii) the categories of personal data; (iii) the recipients or categories of recipients to whom the personal data have been or will be communicated, in particular if they are recipients located in Third Countries or International Organizations; (iv) when possible, the retention period of personal data provided or, if not possible, the criteria used to determine this period;

b) obtain from the Data Controller, pursuant to Article 16, the correction of inaccurate personal data that concern him without undue delay; taking into account the purposes of the processing, the interested party has the right to obtain the integration of incomplete personal data, also by providing an additional declaration;

c) obtain from the Data Controller, pursuant to Article 17, the cancellation of personal data that concern him without undue delay. The Data Controller is obliged to delete personal data without undue delay if one of the reasons indicated in paragraph 1 of Article 17 exists;

d) obtain from the Data Controller, pursuant to Art. 18, the limitation of processing when one of the hypotheses governed by paragraph 1 of Article 18 occurs;

e) obtain from the Data Controller, pursuant to Article 20, the portability of data, i.e. receive in a structured format, commonly used and readable by an automatic device, the personal data concerning him provided to a Data Controller. The Data Subject also has the right to transmit such data to another Data Controller without impediments by the first Data Controller to whom he provided them, if the conditions indicated in Article 20 paragraph 1 are met. Finally, the Data Subject has the right to obtain the direct transmission of personal data from one Data Controller to the other, if technically feasible;

f) object, in whole or in part, pursuant to Article 21, to the processing of personal data concerning him.

To exercise their rights, the user can send their requests to info@trendmilano.it. It should also be noted that the interested party has the right to revoke the consent at any time without prejudice to the lawfulness of the processing based on the consent given before the revocation, without prejudice to the consequences indicated above regarding any refusal to provide such personal data. . The interested party also has the right to lodge a complaint with a Supervisory Authority. He can make requests regarding the exercise of these rights by contacting the address: info@trendmilano.it.

Trend Srl. Undertakes to respond to the interested party's requests within one month, except in particularly complex cases for which it could take up to three months. In any case, the Data Controller will provide the interested party with evidence of the reason for waiting within one month of the request. The outcome of the request will be provided in writing or electronically. In the event of a request for rectification, cancellation and limitation of the processing, the Data Controller undertakes to communicate the results of the requests received from the interested party to each of the recipients of his data, unless this proves impossible or involves a disproportionate effort. The Company specifies that a possible contribution may be requested from the interested party if the requests are manifestly unfounded, excessive or repetitive; in this regard, the Data Controller will equip itself with a register to track requests for intervention.

Art. 11 - Changes to this information

The data controller reserves the right to make changes to this Privacy Policy at any time by giving notice to users on the website www.trendmilano.it. Therefore, please consult this page often, referring to the date of the last modification indicated at the end of the document. In the event of non-acceptance of the changes made to this Privacy Policy, the interested party may request the Data Controller to delete their personal data. Unless otherwise specified, the previous Privacy Policy will continue to apply to personal data collected up to that time. 

This Privacy Policy was updated on 08/04/2021.